Pokemon GO cannonballed AR into the public spotlight. Since then, the hype surrounding the medium has continued with a succession of announcements coming from Snapchat, Microsoft, Facebook and Apple to mention a few. Whilst a lot has been written about projects and the hype, very little content has been created on how you craft great AR experiences.
During his keynote presentation, Jon Biggs will discuss craft in AR. Drawing on the experience of developing some of the largest Augmented Reality experiences in the world, Jon sets out to clarify and dispel the myths surrounding craft in AR experiences.