We shot and edited the whole shebang during two intense days. And our result became the very first entry in the Genero.tv competition. Aimee Allen herself commented on the video with the following line: "LOVING THIS! I absolutely love your work!!"
We ended up as a strong finalist. Here's what the jury said: "An incredible video that is not only surreal but extremely touching. A man tapped in his own private hell. It perfectly showcases the song."
Genero.tv announcement: genero.tv/Aimee-Allen-winner-and-finalists/
Story: Mikael Berglund/Johan Cederholm
Director: Johan Cederholm
Director of photography: Mikael Berglund
Editing: Mikael Berglund/Johan Cederholm