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The Arkansas musician and favorite son Johnny Cash is celebrated at the heritage festival that bears his name annually. This multi-day event, that includes a concert, is hosted by the state's second largest university, Arkansas State. The event benefits from having participation from the singer's family. In addition to music, the festival also includes presentations about New Deal programs that helped shape his childhood. One of the most famous resettlement colonies for impoverished farmers on the Great Depression was in Dyess (Mississippi County). It attracted notice because of its connection to Cash, and national attention was focused on Arkansas when First Lady Eleanor Roosevelt visited in 1936.
The heritage festival features food and craft vendors, demonstrations, and tours. Proceeds help maintain the Johnny Cash Boyhood Home project.