“Goldilocks” is the first webseries shot entirely on an iPhone 4 and distributed through an app (Majek Pictures app via iTunes).
Viewers have watched “Goldilocks” content from all over the world – top countries being USA, France, Germany, and Spain.
The goal of the project was simple – make a great series and see how far it could spread without marketing dollars.
From its inception, “Goldilocks” and the corresponding "Majek" app was designed as a cross-platform transmedia experience for the user. Within the app, the webseries challenges users to visit custom websites and help Goldilocks “crack the code.” Users then decipher the message and post comments, which then prompts users of Facebook and Twitter to “like” and “retweet” thousands of times over the course of season one.
Another unique aspect of the app distribution model is that users are notified of new episodes through push notifications (similar to a text message). This alternative method of promotion results in 75% of all views occurring within 24 hours of an episode’s release. App users are also given exclusive early access to content before it's posted on media hubs such as Vimeo, YouTube, and the companion site to the app – GoldilocksMobileSeries.com.
“Goldilocks” was an immense success because of the fans and viral-based social media – millions of viewers have found their way to the project since it launched in October 2010.
“Goldilocks” distribution model has been widely reviewed, the New York Times calling it "… A sign of things to come" and USA Today declaring "Amazing!"
“Goldilocks” serves as a prototype for an emerging genre of mobile movie making and interactive app distribution. As a result, the creators have spoken at the annual ATAS Governing Board Retreat, the DGA, Apple, TEDx, Macworld, and distribution and transmedia panels around the country.