PROMAXBDA AFRICA OPENER 2017

Update: This was a finalist for the Loerie awards! Using 1 award to get another? Even more meta!

Some behind the scenes here: https://vimeo.com/244625407

and some of the other stuff we did for the conference here: https://vimeo.com/245911180

Birthmark was honoured to be creative partner of the Promax BDA Africa awards this year. Filled with excitement and panic we started trying to figure out what we could do to speak to the creative industry and showcase our voice as a company...some crazy and whacky ideas were thrown around and then the idea was sparked... lets make an intro about the creative process to make the intro! Why censor or limit our creativity when there is an open brief presented to peers in our industry? The meta-intro was born! It also gave opportunity to make it a real team sport roping in most of the graphic department and promo directors to add bits and pieces of content.

Keeping it fun, crazy, breaking the stereotypes and poking fun at ourselves as creatives all at once.

This video, paired with our "throw the design books out the window" style of vaporwave design for the other conference deliverables, made for a refreshing, entertaining and fun atmosphere at the event.

Why take it so seriously when Promax is all about letting your hair down and celebrating your hard work!

It was greatly received by the organisers, the delegates and the audience.

Concept: Jossi Afargan

Copy/script: Jossi Afargan, Morné du Toit

Production: Trisha van der Merwe

Creative direction and lead motion artist: Jossi Afargan

Direction: Jossi Afargan and Morné du Toit

Other creative input: Sarah Canning, Keegan Moolman, and most of Birthmark!

Business operations/client relation: Alex Radnitz, Phumla Radebe, Trisha van der Merwe

Motion designers: Nkosinathi Njabulo Mhlongo, Gene Clark, Kyle Beyleveldt, Keegan Moolman, Julian Nilsson, Koena Mohlaoli, Gareth Norman, Michael Louw, Duncan Khumalo

Audio mixing, recording and mastering: Audio Militia Randburg (Brandon Pratt)

With thanks to Vanessa, Jacelyn and Tim at Promax for letting our craziness be displayed on such a prestigious platform.