The Florence Beauloye brand was born two and a half years ago (2015), but F. Beauloye has been designing and creating jewellery for the past 20 years. She turned to jewellery because she see it as a visual to showcase beauty. The common thread in her work comes from textiles. Because this allows her to work with a needle, as is traditional in haute couture. When she works, she loses herself in her world, and this is something she considers as very important for her, because life today races on more and more and this is something she tries to resist as she love taking my time. She hopes and thinks that this peaceful and calm atmosphere can be felt in the creation of jewellery and is thus a gift that she pass onto the people wearing her creations.