Vietnamese women live thinking about the constant chores they have to do along the day. Sharing tasks at home is unexpected and women feel bad when they have chores to do. Other people will also judge them as bad partners & moms.
We decided to break the traditional rules by taking the first step in a long term revolution where through Sunlight, a dishwasher brand, relieve those woman and encourage them to live their lifes, to set up other priorities because life is more important than chores and nobody will judge you to spend time with yourself or your beloved ones.
This story is narrated through three different women that hear "the voices" . Those voices have them trap and don´t let them enjoy their lives. This women also have learn that "the voices" will be part of your life but they are just a part, not your life.
Live your life, chores can wait and it is perfectly OK.
#LifeOverChores, #FriendsOverChores, #FamilyOverChores
Agency: MullenLowe Vietnam
Client: Sunlight - Unilever Vietnam
Associate Creative Director: Lidya Cortberg
Senior Copywriter: Isabel Martinez Madrid
Agency Executive Producer: Jordi Solé
Account Manager: Siok Xien
Production House: Clubhouse
Director: James Teh
Executive Producer: Chi-Minh De Leo