Music promo for Amplify Dot "Semantics" featuring Kano.
Directed and Edited by Schoque.
My role was all Effects & Compositing. This meant adding in the stabilised / camera shake effect, the rolling film effect and the text. The effects were a combination of tracked then stabilised footage (using Mocha AE) as well as using Trapcode SoundKeys to manipulate some shots.
The main effects shots were based around tracking the artists face, so that the frame would then swing around but their face would remain in place. This meant some interesting subtle effects when there wasn't much movement as well as some really interesting dramatic effects when the artists moved around quickly.
As always with this sort of work, there is limited time, so it was a challenge to add the effects on top of grading and compositing (cleaning up studio shots etc).
There isn't a frame of this that hasn't been run through After Effects, so there was a lot to do, but it was a great project, and a great song - I must have heard it a hundred times now and still love it! Thankfully the footage was fantastic and the edit was great as well, meaning my work was both easier and more daunting as I had to match the quality of everyone else involved!
Thanks to all involved for making this a fantastic promo to work on. And buy the single when it's released!