900 North Michigan Shops invited ESI Design to create an experience for the Magnificent Mile shopping center that would attract customers and entice target retailers. A stunning 190-foot-long LED ceiling gives this mall a real “wow” factor that draws both shoppers and social media impressions. The stunning ceiling, visible from all six floors of the atrium, gives the mall the “wow” factor that JMB was looking for. Trompe l’oeil media effects make the ceiling panels appear to open up and then close again, evoking the feeling of an outdoor space where people want to linger, even in winter. Ultra high-definition content, filmed with the latest camera technology, makes the rustling trees and open sky feel real.
In another mode, the tenant names and products appear in a mesmerizing kaleidoscope of color and pattern. The media program can be easily customized by building management to feature brand content and special events.
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