Another Huckleberry special! Powernoodle was nominated by the prestigious Intelligent Communities Forum as the Killer App of the Year 2011, and their story needed to be told.
We chose a less traditional approach to a promotional video, showing customers explaining the challenges to collaboration inherent in classic organizations, their experiences using the tool, and some of their results. Intermixed within that framework is the president of the company explaining why the product was developed and how it works.
The result is a much softer introduction to the "what, why and how" of the product than a classic sales approach of features, benefits and "salesy" talk. Powernoodle extended a great deal of trust to our team in developing this video, allowing the video to pique someone's interest, and for the website (or sales deck) to explain the features and benefits.
We'd love to hear what you think!
Shot on Canon 7D, 60D, T2i, with
Canon L series lenses: 50mm, 100mm, 16-35mm,
Support: Zacuto Striker, Manfrotto 561BHDV, Glidetrack