The Cummer Museum of Art & Gardens features a permanent collection of nearly 5,000 works of art on their riverfront campus in Jacksonville. The museum recently renovated the Betsy and William D. Lovett Gallery, where an incredible collection of Meissen porcelain is showcased. The Cummer wanted to give the collection new life and offer visitors a unique way to explore the gallery.
The museum decided to partner with Wingard Creative to create a multi-faceted interactive solution. They combined a podcast tour, a mobile website, in-gallery family guides and QR codes to give visitors multiple ways to interact with the exhibit. QR stands for “quick response”--when someone scans a QR code with their mobile device (such as a phone or an iPad), they are instantly directed to special information, like a website.
When a visitor enters the gallery, they can read a brief summary of what QR codes are and how to use them. As they view cases, visitors can scan a QR code to find out more about the highlighted pieces inside. The QR code will take them to a detail page for that particular piece. This detail page has enlarged photos, along with a wealth of information about the history and process behind its creation.
The visitor can also listen to a short excerpt from the podcast that was created for the exhibit as the detail page is viewed. The Museum Director and the Collection Curator walk visitors through the entire collection and offer further insights on the highlighted pieces. Visitors also have the option to listen to the entire podcast as they tour the gallery. If a visitor does not have a mobile phone or device, there are listening devices available at the front desk for use.
By embracing new technology and reaching out to users with mobile devices, the museum is engaging their younger demographic, as well as introducing technology to older visitors. The exhibit reinforces the Cummer Museum’s commitment to engage and inspire through the arts, gardens, and education.