We were given a brief from creative studio 'The Neighbourhood' in Manchester to create a short film for Lexus Hybrid. Using elegant squares and circles to represent petrol & electric working in harmony over a Lexus' cars journey the aim was to visually simplfy the inner workings of a hybrid car.
Giving the overall animation a graphic hand made texture through printmaking, the shapes become more organic in style and give an elegance to the balance of a hybrid cars process.
Director/Animator - Jack Maguire
Producer/Writer - Ori Jane
Sound Design - Craig Johnson
Storyboard - Jack Maguire, Tom Mathieson
Printmakers - Jack Maguire, Ori Jane, Kirsty Newman
Animators (Testing) - Barney Jones, Luke Haslam
Voice Over Artist - Minacha Camino