LIV, the spanking Latin-American channel member of the Discovery chain called us in order to enrich its new image.
We did a simple and attractive ID with great brand presence. We sought to bring the logo to life, with an elegant aesthetic, great dynamism and new look.

Directed by: Plenty
Art Direction: Pablo Alfieri

Animation Director: Mariano Farias
Graphic Design & Concepts: Pablo Alfieri

Compositing & Postproduction: Leonardo Garcia Franchi
3D Rendering & Lighting: Mariano Farias & Pablo Alfieri

3D Animation: Mariano Farias & Hernán Estevez

Montage & Edition: Mariano Farias
Sound Design: Santiago Lazarte (DeSant) 

Production: Ines Palmas

Year: 2011 

Client: Discovery

Creative Director: Richard Gibbson

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