When Gucci asked me to interpret their new fragrance, Bloom, in my own way, I said HELL YES. When I sat down to think about what bloom means to me, I thought about my own journey from a girl who let others influence her so much that she couldn’t hear her own needs to a woman who has rebuilt her identity and belief system by listening to herself. I then thought about all the beautiful women around me, blossoming into their own strength and authentic selves. My friends are my muses. So naturally, I asked them to participate as my models in bringing this project to life.
I created this video with the intent to reflect the vitality, exuberance, and boldness that is palpable when someone is in full bloom. The most vibrant aspect of this beauty is when you can sense one has overcome great adversity and that they’ve found the courage to be themselves and speak their truth.
Through watercolors and hand lettering, I wanted to express a flowering of human consciousness and raised self-awareness in women.
This is a life in full bloom. It’s time to bloom, darlings.
*Sponsored by Gucci