In January, Toyota debuted the largest digital multi-touch installation ever seen at the 2011 North American International Auto Show in Detroit. GPJ and JUXT Interactive created the 60-square-foot digital touch wall experience to deliver a feast for the senses, allowing consumers to explore videos, photos and custom content through a larger-than-life, interactive surface.
The wall's massive display has become a beacon for auto show attendees. While the dynamic animations draw in curious observers from afar, the touch interface provides an intimate, immersive experience for consumers who want to explore the brand and product stories up close.
Concepted, designed & executed Aug 2010 - Jan 2011, JUXT Interactive.
Push Offices - Development
HUSH Studios - 3D, Motion
GPJ - Account Mgmt & Physical space design