The launch of Airbnb Experiences offers adventures an exhilarating new way to travel. Through hand-crafted activities designed and led by experts, travelers are immersed into local culture by the very people who help shape it.
To drive awareness, Airbnb wanted to create a buzz among its core millennial audience. For young people, travel is more than just a destination; it's about the experience. So we decided to team up with the number youth media brand in the world: VICE.
VICE is notorious for telling immersive, once-in-a-lifetime stories. Now, for the first time, travelers could experience those adventures for themselves—hosted by VICE and exclusively available on Airbnb.