Some things are NY made. Others were made for NY.
Marks the proper drop of the new SF AF1 MID OBJs. Featuring the words and voice of Lemon Andersen.
- Lemon Andersen
The road to New York City isn’t paved with
Warm country smiles and airport welcome mats.
That southern hospitality you grew up on
Is nowhere to be found when you first arrive.
Those purple & gold stripes you earned in college
Will get you through the tunnel but won’t keep you on the field.
You gotta prove you belong here, prove that you’re native, son.
Put this city on your back, even if you have to tattoo it.
Own the spotlight that comes with being a part of this crew.
Your Hustle gotta be on even when you’re off duty
You gotta give the kids on the corner a reason to
hang your cleats from the traffic lights.
‘Cause when it’s all said and done, you can win here
You can break records, You can shine like a star
But they don’t crown stars here… Only champions.
/ CREDITS /
ep, global brand comm: Noah Stanik
design director: David Frank
brand director: Brian Craighill
brand manager: Noah Wilson
project manager: Jen Hartwell
digital brand producer: Hayley Champoux
producer: Mike Lay
production: The Cavalry Productions
director: Travis Hanour
dp: Pete Konzcal
exec. producer: Tanya Cohen
exec. producer: Ross Grogan
producer: Pia-Louise Lauritsen
prod supervisor: Krysia Johnstone
asst prod supervisor: Clemmy Little
1st ad: Jermaine Sumra
2nd ad: Jamie Gustis
1st ac: Brett Walters
2nd ac: Sam Elliot
Lighting Director: Ki Hwang
dit: Kazim Karaismailoglu
gaffer: Dave Levine
key grip: Dave Araki
prod designer: Russell Barnes
key fx: Ben Oshman
prop master: Jim Wessling
wardrobe: Miyako Bellizzi
mua: Elizabeth Yoon
sound: Michael Lonsdale
boom: Jeff Livsey
locations manager: Paul Kostick
photographer: Emily Maye
post production: Monk
post producer: Emily Hanour
editor: Travis Hanour
asst editor: Kell James
final mix: Lance Limbocker
color: George Costakis / Piñata Post