With 95 million customers in the world and up to 16 million in the UK, AXA is one of the largest sponsors for the BIBA 2011 conference.

This year is the launch of the AXA Commercial, with Amanda Blanc as new CEO and with a new structure in place, the focus is set on giving empowerment to local underwriters across the country to deal with daily issues from the intermediaries.

David Williams, Commercial Claims and Underwriting Director, outlines for us the objectives for being present this year at BIBA 2011, and shares on the online strategy with Swiftcover.

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