Over 500 million Facebook users worldwide. Every day, people share status updates, pictures, videos and links on Facebook. The average user has 130 friends, 50% log in on a daily basis and post about 90 times per month.
The volume of data makes it difficult for each user to keep track of his personal highlights. We are likely to lose track of one or the other status updates in the constantly updated newsfeed. Also, it's not easy to remember when one actually changed which profile picture or what event was visited when.
We came up with the idea to create something that works against this perceived "loss of data" in the fast paced Facebook world. Our aim was to integrate our passion for infographics. What we came up with is the Facebook application Social Memories. Our client Deutsche Post has always been the bearer of social memories - on postcards and letters. Now they deliver you with your Social Memories again - this time in a book. To look at whenever you want.
At a glance, interesting facts and figures surface within the Social Memories book, such as: "Who are my most active friends?", "Which of my wall posts was most interesting for my friends?" or "Which one of my uploaded fotos was the one that triggered most comments?". But there's even more to it: Users get to know which of their words used online are the most popular ones. Or see a graphic depicting friends by star sign. The app analyzes these and other infos for a user-chosen space of time and converts them into sophisticated-looking graphics. "Social Memories" equals personalized data visualization in a book! A book to remember.
Within only a few days, the app went viral. Thousands of clicks on YouTube, thousands of tweets ranting and raving about the app appearing second after second. Numbers concerning page views on Facebook, monthly active users and created books climbed in only an instant of time.