Josiah Leming is an amiable young man who at any other point in history would be on the lips of 100 times as many adoring fans and known in 10 times as many lands. Nevertheless he is still the most popular 22 year old I've ever friended on Facebook, over 13,000 'mates', some of whom seem appropriately mental. I just saw a young lady leave her phone number on his wall, like it was a service station toilet.
Leming was thrust into the limelight having been knocked out of the finals of American Idol after an onstage tantrum. He may have lost the contest but was the winner in the hearts of many and thus snapped up by Warner Bros Music. He was also nominated as the most interesting person of the great taste maker radio disc jockey Michael Halloran who compared him to Jeff Buckley and clearly believes he could just be, better than Buckley?
There is something unequivocally rock 'n roll about Leming, although a Buckley I fear not. No disrespect to him, or Halloran, but I wonder how Buckley himself would compare to himself today. I shudder to think how Buckley's mystique and cultish allure would fair on his Facebook and twitter walls.
Like a number of participants in MIP LA, Leming's relationship with Los Angeles is love and hate, a mix of a desire to be the star and the reality of a highly competitive environment limiting this ascension.