The UBS Optimus Foundation believes that investing in children is the single most important contribution that a philanthropist or any organisation can make. As such, they are working closely with the Childs i Foundation (CIF) whose aim is to, firstly, prevent children from entering institutional care. They support vulnerable, at risk families through education, skills development and income generation. Secondly, they work at reintegrating children in orphanages by either tracing the family and returning the children to their parents, or having them adopted by government approved adoptive parents.
By ensuring that donor funds are channelled in the right direction, these investments result in the creation of well balanced, educated, happy children that grow up to be citizens that can build strong and stable societies, thereby helping their communities out of poverty.