I was the technical director for this multi-media animation spot directed by Kim Johnson at Broadcast Arts in NYC. The concept was that the product should continuously transform while traveling through diverse environments and have it all to appear to unfold without a single cut (edit). Stop motion models were photographed onto 4x5 transparencies that were then shot on an Oxberry animation stand to be combined with effects animation backgrounds. For a pre-CGI animation this spot was very complicated to create.

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