Mission: It is becoming increasingly difficult to attract teenage boys to a full boarding school environment, but once boys enrol loyalty and commitment to Hilton has been seen to be very high. Hilton College needed to immerse prospective boys and parents into the Hilton College experience, to capture their imagination about what boarding at Hilton College could do for them and to reassure them about how well boys are looked after. By linking an iconic poem, the historic Hilton buildings with the ingredients of a modern education – Hilton wanted to breath life into its claim of “Deeply Traditional, Refreshingly Contemporary”. The video was used in recruitment presentations, at high school expos, on facebook and twitter.
Results: The video received over 60, 000 views on FaceBook; received widespread approval at recruitment events, and led to Hilton College receiving 338 applicants for 114 places in 2019 – the highest in recorded history
