The 31-03-2011 saw the Official Deadly sins clothing brand launch party held @ Rockafellas Bar Leicester, and attended by the likes of Kasabians Tom Meighan, Dj Lisa Lashes, Dj Rob Sparx and Mc Task, Luke Bingham, Footballer Richard Stearman, Artist Mc J1 RHE, SOULACE ARTIST, NIja and Justene, Leicester Lions speedway champion Richard Hall,69 magazine, and many many more, which we we like to thank for all their support.
Formed by Nick Thompson and Daren Duncan in Leicester in the Autumn of 2009, the idea to create a jersey brand which highlighted their interests in music and fashion along with their cynical views of the world was developed.
The brand direction & ethos was inspired by observing real life experiences, a keen interest in underground music, an eye for social conscience and the need for a vehicle to make all of these issues known to a wider public.
All Deadly Sins designs tell a different story: parodying size zero models, highlighting society’s obsession with celebrity & money, dealing with lost love and attitudes to Religion.
Dedicated to the use of soft, washed fabrics and attention to detail, (layering with prints, tabs, flock, stitching etc) the brand is dedicated to offer a quality product with more bang for your buck.
With the likes of Kasabians’ Tom Meighan, who's modelled for the likes of Pretty Green and Gio-Goi, pledging his support alongside various Premier League footballers,
DJ’s and a host of others in the pipeline, Deadly Sins is evolving into an exciting, cutting edge, underground jersey brand.
Deadly Sins will never renege on its mantra to deliver quality, aspirational products and intend to be a genuine force within the clothing industry.