In Rino's interview with Business Worldwide Magazine at London Stock Exchange, he discusses the difference that makes Better Globe Forestry stand out among the rest, such as its role as a market-driven company that plans to process all its trees into usable products. Rino also discusses the way Better Globe Forestry’s two business models work. One where people and companies can buy trees with a fixed buy-back deal that returns their investment. The other model is known as “trees for shopping”, where people can purchase things online and 25% of their purchase will be paid back to them in cash in the 15th year.