Divina Pastora - The Other Economy - Director's Cut (English Version)
Directed by Jota Aronak
Produced by Reno Films
Agency - Rosebud
This commercial is part of a campaign called “The Other Economy”, led by Spanish insurance company Divina Pastora.
Based on Claude Steiner's ideas about how an economy driven by altruism, compassion and caring could lead to a better world, the commercial explores how the life of a girl changes when she discovers that there is a different economy than the one that has been driving her family.
You can take a look at the full campaign and join on the following website:
Shot on Alexa Mini @3200 ASA + Leica Summilux, Zeiss Super Speed and Canon lenses.