Imagine a world where objects compete for our attention and evolve for human interaction. The home is the battleground for product superiority and attention of the human figure - and on managing newness, human desire, and waste, the product sphere has entered a crisis of behaviour. For the human gaze is an empowering force - we wield the power to create, and make waste, of objects around us - and instead of having to force attachment to products which we do not enjoy using, we should instead have the products we use designed to adapt to our attention.
Here I have created eight toasters; a metaphor for paradigm objects in the home, and present a future in which our appliances compete for our attention, lest they be thrown out and neglected.
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♫ Steve Reich - Six Marimbas
