Atrial Fibrillation, AFib, is an irregular heartbeat that not only increases ones risk of heart disease but also stroke. This PSA aims to highlight this risk.
Using stop motion, this PSA uses various everyday items (including picture frames, clocks, marbles, etc.) to spell out the numerous effects AFib can have on a person throughout their daily life.
Director & Post-Production: Ricardo Villavicencio
Producer: Jeanne Gunther
Director of Photography: Juan Manuel Fernandez Pozzo
Art Direction: Irma Sierra
Composer: Vicente Carrasco
Sound Design: Adam Brawerman