SABC Mobile's aim was to entrench the MZUZU 60 sub-brand. (Mzuzu 60 means "In a minute").
The concept that was developed was to relaunch Mzuzu as being a mini-show that starts with an intro, promotes various goods and services with a toolkit of engaging transitions and animations.
A graphic world where four characters live was developed. Each character represents the different types of services that SABC Mobile provides, and was designed to represent one of the target demographics.
The characters do not narrate the promo, but rather respond to the weekly updated sponsored promo inserts which are edited in.
The SABC Mobile rebrand has won a Loerie craft, a Promax Gold and a Promax Silver.