Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities, providing year-round training and competitions to 5.7 million athletes and Unified Sports partners in 178 countries. Special Olympics Belgium is a part of this, with around 15.600 athletes.
The goal of Special Olympics Belgium is to go from approximately 15.600 athletes to 20.000 athletes in 2020. Therefore, the number of volunteers also needs to go up, more specifically from around 6.500 to 10.400!
We made a campaign that would persuade people to become a volunteer for Special Olympics Belgium. Our idea? Turn it into a gift! The best gift actually these coming holidays! The campaign immediately went viral thanks to the support of many famous Belgians who shared their love for the campaign on social media and started inviting people to join them.
To make the campaign really stand out, we created a very emotional “end of year” advert which was launched online a week after the initial launch of the campaign. The advert itself got massive response and tied the entire campaign together.