When the 2012 Honda Civic came out, we created a campaign that embraced the idea that we're all different and no matter who-- or what-- you are, there's a Civic out there that's perfect for you.
From texting, tweeting, sharing, and chatting the new generation lives online. So we're introducing them to Cesar the Luchador. Cesar needs your help. He's lost his Civic Coupe somewhere in the digital universe and only you can help him in the first of it's kind "digital scavenger hunt." There's tons of prizes including two brand new Honda Civics.
The game is led by clues through facebook, youtube, yelp, twitter, amazon, notcot, foursquare, flickr, and FailBlog amongst many more. You use your computer, smartphone, ipad, and sometimes using them together.
The 'Super Civic Quest' is the most ambitious digital quest ever created.
So where is the lost Civic? We can't spoil the fun, go to supercivicquest.com and play for yourself.
In total we crated seven webfilms, content for 30 unique sites and apps, 30 badges, and even our own augmented reality app.
What was going to be just an online campaign has now spilled into an additional thirty second spot that plays alongside the "To Each Their Own" Civic campaign. Enjoy!
DIRECTOR: Timothy Kendall
DP: Florian Stadler
EXECUTIVE PRODUCER: Mark Setterholm
GROUP CREATIVE DIRECTOR: Jason Sperling
Sr. COPYWRITER: Sarah May Bates
ART DIRECTOR: Jamin Duncan
HEAD OF PRODUCTION: Gary Paticoff