Matthew T. Grant of Aquent's Talent Blog - blogs.aquent.com/thetalentblog - When you are exploring the world looking for creative inspiration or simply happy accidents, a random approach is totally fine. But when you are trying to do something specific, like land a job or a contract with a specific company. You've to reduce the randomness in your approach. You do that by presenting yourself as someone destined or fated to be part of that company's future.