Gold: Film Craft at Cannes 2012 (scottgeersen.com/hahncannes). Silver: Best use of Music. Bronze: Sound Design. D&AD Yellow Pencil (MJZ) Production Design for Film Advertising
vimeo.com/scottgeersen/reel2012 • scottgeersen.com/ • twitter.com/scottgeersen
Super goes in. Superdry taste comes out.
While most of the VFX was completed by Eight VFX in California, I put this finishing touches on this commercial in Flame at Cutting Edge Sydney with ECD Micah Walker and Producer Adrian. Also completed were a 45', 30', and four 15' versions.
Tom Kuntz directed this visual-effects heavy TVC depicting a hyper-stylised Hahn Super Dry brewery where the "superness" - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation.
The 60second TVC from Sydney agency Publicis Mojo was shot in LA with Kuntz, who previously won an Emmy for best commercial of the year with Old Spice’s ‘The Man Your Man Could Smell Like’.
Director: Tom Kuntz
Agency: Publicis Mojo Sydney
Executive Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Post Produciton: Eight VFX (LA) and Cutting Edge Sydney
Sound Design: Simon Lister @Nylon Studios
Music Supervisor: Karl Richter @Level 2
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