Tradeshows can be an important source of revenue and visibility for membership associations. Whether you're selling booth space or table-top space, you need to demonstrate the value of making the investment to your exhibitors. Your tradeshow is just one of many marketing opportunities for them. More than ever before, they need to see quantifiable ROI.
Learn 5 simple, fool-proof techniques to increase sales and build lasting relationships with the suppliers who support your show.
