We were asked to design a pop-up boardgame world for a 10 minute infomercial for budget insurance. our aim was to create a visual style that not only took advantage of the fun script but also worked with the clients corporate identity. part of the challenge was also to create generic info boards that not only worked with the 3d world but were also easy to update.....hmmmm.

client: budget insurance
agency: mgm
director: damian armstrong
design and illustration: maja studio
3d animation: ontwerp
compositing: videolab
audio: earworm
produced by: whatwewant branded communication

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