Fly 53: The Resistance
The Wade Brothers take it up a notch for the second season of FLY53. They approached this season with a similar edge – telling the story of love lost and found, all in the midst of an uprising.
The short-form was used to tease the launch of the line and achieve viral traction. The long-form, print and online campaign launched two weeks later. All elements were captured during a four-day production. The Wade Brothers had produced a five minute viral short, a thirty second spot and over twenty still fashion shots featuring the full fashion line.