Fly 53: House of Fly 53
British apparel company FLY53 engaged The Wade Brothers to create an edgy fashion campaign with motion and still assets intended to reach across platforms, with the main video particularly cued for viral success.
The result: an eight minute long-form video tour of The House of Fly 53, revealed at the Bread and Butter trade shows.
The rooms symbolize confession, revival, retribution, torment, atonement and divinity. The 30 second short-form version was placed online and in rich media ad campaigns. The Wade Brothers paired the video with a full print campaign.
The video, print and viral pieces were all shot at the same time, maximizing production costs, talent fees and other out-of-pocket expenses.