Fred & Eric were commissioned by international media planning and buying agency Mindshare, to produce an agency film explaining their new communications philosophy – Storytelling.
Using a combination of kinetic typography, illustrations and paper textures, the animation produces a balance between corporate and creative. Resulting in a playful graphic treatment which brings the words and story to life.
Designed, Directed & Produced by Fred & Eric in collaboration with:
Maggie Rogers: Design & Direction
Sarah Killeen: Producer
Andy Martin: Animation
Wise Buddah: Sound Effects & Mix