asics top impact line
animation, posters, magazine advertisment
we revisited our long-standing relationshop with dentsu inc of japan, with a 60 second animation and a variety of graphic deisngers for print. the client, japanese sportswear giant asics wanted to incorporate leonardo da vinci's drawing 'the truvian man' into the campaign for their new sportswear range 'top line impact'. the visual is to adorn their outlets throughout japan, supplemented with serveral graphic designs for convention an internal use plus a print advertising campaign.
quayola, winner of the onedotzero and mtv bloom competition [mtvonedotzero.com] was hand picked as the perfect creator to undertake this mixed media campaign. his distinct and modern style married with his roman roots gave him the perfect sensibilities to integrate licensed artwork into a stunning set of outputs for asics.
onedotzero industries negotiated the famous leonardo da vinci image license and delivered all of the elements within 18 days of sign off from the agency in a very tight turnaround despite the time differences.
creative director: shane rj walter
producer: shane rj walter, sam pattinson
sound designer: autobam
animation assistant: dave penn
graphic assistant: nils porrmann
production assistant: jo shallow
additional drawings: mater
license material: getty images
agency: dentsu inc, osaka, japan
client: asics, japan