How to video 1 of 3. Benefit is a mobile platform that enables charitable organizations to raise funds fast with minimal effort and enables users to support the causes they care most about with every purchase, without spending an extra penny. Donations are made by using the Benefit app for everyday shopping in-store or online at over 170 of the nations top retailers. Every purchase results in a donation to the non-profit the user chooses to support. Benefit users don't spend a penny more for the shopping they already do and support their favorite cause with every transaction. Payment is fast, easy, and, most importantly, completely secure. Next time you are shopping online or in-store, use the Benefit app to check out and #paywithpurpose!