Iittala, founded as a glassworks in 1881, is a Finnish design brand specialising in design objects, tableware and cookware.
Although the objects produced by Iittala look pure and simple in form, making them is far from easy.
Shot on location over the course of 2 days, the 7 min film showcases the complete process of glass making, starting from the pure sand, imported for Belgium, to the final quality control and passing through the highly skilled glassblowers that add this touch of magic to each product.
We decide to have a more poetic and minimal approach, avoiding voice-over or detailed technical explanations, allowing the viewer to find beauty in this industrial environment.
Also, despite the fact that the glassblowers are the undisputed stars of the fabric, we found important to include the workers of all departments and illustrate some maybe less famous aspects of the process, including the more mechanical ones.
Indeed, the uniqueness of Iittala product is only made possible by the combined skills of a large number of passionate individuals, together with a mix of traditional craftsmanship and industrial knowledge.
AGENCY: Aivan Ltd
CONCEPT AND CREATIVE DIRECTION: Aivan Ltd – Aleksi Kuokka & Aki Suvanto
IMAGE: @superjeanmarc & Aleksi Kuokka
EDITING: Jean-Marc Joseph
MUSIC AND SOUND: @freefarm_sound
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