Illustrating the connection between Standard Bank and the Proteas
Masters & Savant Worldwide have created a TV and Cinema commercial which combines the corporate identity of Standard Bank with the fun, sun and excitement associated with watching the national cricket team play.
The 30 second commercial highlights Standard Bank's sponsorship of the Proteas cricket team and follows the recent launch of TBWA Hunt Lascaris's successful global repositioning campaign for Standard Bank in support of the bank's new pay-off line "Moving Forward".
Says TBWA Hunt Lascaris Creative Director Damon Stapleton, The Standard Bank global campaign focused on the connections that Standard Bank creates. The creative team used various forms of illustration, and live action, to show how Standard Bank facilitates connections between people and between businesses globally. Standard Bank's sponsorship of the national cricket team further demonstrates the bank's ability to develop connections between itself and South Africans.
Says Masters & Savant Worldwide JHB MD Roger Smythe, Based on the existing campaign creative, we used a collection of different illustration styles incorporating live action, to illustrate the connection; this included a photo shoot with the national cricket team.
Concludes TBWA Hunt Lascaris Group Account Director Bev Joubert, "Agencies generally get used to dealing with hectic deadlines, but we must confess that the time we gave to Masters & Savant Worldwide to create this TVC was a stretch. Yet, they handled the job with such grace and ease and delivered a really superb ad to us on time, and then still did a few extra elements and a cut down. It was a wonderful stress free experience working with them."