This was the main campaign video for the Intersect 2016 Apologetics Conference. Dark? yes. But camptivating from the very beginning. You have 2.5 seconds to grab attention. Not only did we want to accomplish capturing attention, but we wanted to make sure it fit the rest of the content of the video. The music in the background mixed with the visuals mocked the "nonsense of gospel" rather than supporting it. Why? Because we took the perspective of someone looking for answers. Because that is who Intersect wanted to provide answers for (aka, we made Intersect the hero).