Vaylian Studios created a holographic campaign to support new technologies being debuted at automotive trade events SEMA and AAPEX in November 2017. Two Microsoft HoloLens Apps were designed and developed to connect audiences with the new battery tech in a hands-on and interactive way, never before experienced. Attendees could see blown-apart 3D renderings of the battery interiors and learn about the different features. They could interact with 3D photo-real models of the professional race car drivers and the vehicles that put their battery tech through the paces prior to the public launch of OPTIMA's latest battery.
Along with the cutting edge AR experiences, conference-goers also saw physical large-scale holographic pyramid displays, and could take home smart phone sized holo-pyramids to keep enjoying the experience after the event.