Does Facebook identify and manipulate your feelings? Is it able to recognize your personality type, habits, interests, political views, level of income? Does it use all the information in order to reach us with personalized ads or sponsored content? You bet! Mark Zuckerberg's empire is based on analysing the digital dandruff that we leave behind on the Internet, transforming it into a valuable consumer profiles and selling it to advertisers. In this factory we are not even a product - we are just a human biomass, which only gains value after being shaped and worked on by algorithm. How exactly does it work? Take a look.
Authors:
Vladan Joler (SHARE Lab)
Katarzyna Szymielewicz (Panoptykon Foundation)
Based on SHARE Lab research: Facebook Algorithmic Factory
Animation: Aleksandar Ilic
Voice: Zofia Kremer
Sound production: Jarek Gawlik
Supported by: European Digital Rights and Renewable Freedom Foundation
Special thanks to:
British Council
Tok.fm
Creative Commons license: Attribution-NonCommercial-ShareAlike ( CC BY-NC-SA)
Script: en.panoptykon.org/sites/default/files/FAF_script_EN_10.2017.doc
Research: labs.rs/en/facebook-algorithmic-factory-immaterial-labour-and-data-harvesting/
Image: theglassroom.org/files/2016/11/FAF-Glassroom.pdf
