Monologue of the Algorithm: how Facebook turns users data into its profit

Does Facebook identify and manipulate your feelings? Is it able to recognize your personality type, habits, interests, political views, level of income? Does it use all the information in order to reach us with personalized ads or sponsored content? You bet! Mark Zuckerberg's empire is based on analysing the digital dandruff that we leave behind on the Internet, transforming it into a valuable consumer profiles and selling it to advertisers. In this factory we are not even a product - we are just a human biomass, which only gains value after being shaped and worked on by algorithm. How exactly does it work? Take a look.

Authors:

Vladan Joler (SHARE Lab)

Katarzyna Szymielewicz (Panoptykon Foundation)

Based on SHARE Lab research: Facebook Algorithmic Factory

Animation: Aleksandar Ilic

Voice: Zofia Kremer

Sound production: Jarek Gawlik

Supported by: European Digital Rights and Renewable Freedom Foundation

Special thanks to:

British Council

Tok.fm

Creative Commons license: Attribution-NonCommercial-ShareAlike ( CC BY-NC-SA)

Script: https://en.panoptykon.org/sites/default/files/FAF_script_EN_10.2017.doc

Research: https://labs.rs/en/facebook-algorithmic-factory-immaterial-labour-and-data-harvesting/

Image: https://theglassroom.org/files/2016/11/FAF-Glassroom.pdf