noun: foundation; plural noun: foundations
1. an underlying basis or principle for something.
2. a colored cream, powder, or liquid used as a base to even out facial skin tone before applying other cosmetics.
3. justification or reason.
The core of our brand - our FOUNDATION, has always been our athletes. From research and development, to fulfilling personal and professional goals in their respective sports, to just being great human beings. Without our ambassadors, we would not be here today.
In brainstorming our new marketing campaign, we were overwhelmed to actually look at all of their accolades - world championships, peer poll awards, multiple event victories and so on.
But as we delved deeper into their personalities, one reoccuring and common character trait became evident. They were all very grounded in their personal lives outside of their professions. We decided that we wanted to get a more in-depth perspective on some of these foundations that were either embedded in them at a very young age or what currently keeps life in perspective for them now.
For some it was family. Other’s it was the constant yearning for seeking new challenges. But whatever they were... They all continue to be a driving force in the way they live.
Follow their journeys on social media, with select marketing partnerships and at vertra.com.