I wrote and co-directed this film in 2004, while working at Arnold Worldwide to help our client VW of America and its dealer organization better understand their own DNA. We created this film just before VW launched the New Beetle Convertible, Touareg and Phaeton. It aired over the VWoA dealer video network. Georgio Scali was the DP. Paul Shannon produced. BrickyardVFX delivered post production.