This interview by Lori Crever delves into some of the strategies of brand identity and package designer David Brier uncovering the most important question a brand can ask itself, repeat business and survival and the 3 phases of branding.

Which is the most overlooked (yet powerful) of the 3 phases of branding?

David concludes with a case study of his work with the Joanna Vargas brand out of New York City (the bag is so beautiful, the interviewer wanted to move into the bag David designed...)

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