"The Signs" is a PSA, brought to you by the Ride Responsibly Campaign and PAVE, to bring awareness to the dangers and risks of using ride-hail apps.
We really wanted to get across the anxiety being alone with a stranger in a car could manifest. Ride-hail companies treat their drivers as third party providers and don't take accountability or responsibility for the actions and events that may conspire while you are in their cars. Many women have reported incidents of rape and sexual misconduct.
In today's social climate it seems like everywhere we turn there is another report of women being mistreated, disrespected, and harmed by men. It is a living nightmare for many of us and we tried to channel that horror throughout the video with our sound design and color grading.
Filmed on ARRI Alexa Mini on 78th street and Broadway in NYC.
VFX and editing by B.B. Enriquez
Directed by Rob Kolondy
Director of Photography Adam Kolondy
Produced by Jillian Breslin