This is the first spot from James Hardie's siding materials web campaign. The aim was to put focus on the great quality of the construction materials by a simple comparison.
Technique involves illustration and 3D animation.
We hope you like it!
Client: West North Media
Product: James Hardie siding materials
Director: Roberto Connolly
Project Leader: Tomás Rajlevsky
Line Producer: Adrián Scurci